I customise every game I play for the audience in front of me: the questions, the answers and the style I present them in. A survey round for a room of graduates in their twenties is a completely different show from the same round for a board of chief executives, and it should be. I write for the people who will actually be there, and on the night I speak into the listening: I read what the room gives back and change gear to match it. Eight hundred events means I have hosted every kind of room, so if a different crowd turns up from the one on the brief, the style changes on the spot and often the questions do too.
1Written for your people
Send me the year’s stories, the in-jokes, the departments and the industry. The rounds are built from them, so the answers land in a way no off-the-shelf pack ever can.
2Speaking into the listening
The words on the screen are half of it. How I present them is the rest, and I pitch the pace, the teasing and the tone to the room that has turned up, not the one on the brief.
3If a different crowd turns up
Eight hundred events across festivals, awards, conferences and dinners means I have hosted every kind of room. If the mood is not what anyone expected, I change the style on the spot, and often the questions too.